How to Create Great Content

Those of you that have read my previous articles will know that I am a big believer in telling your story and showing your values.

I believe that traditional advertising is dying and people want to know what’s behind a brand, ‘the why’.

I strongly believe that your content should reflect your values and show your followers how your story is developing. The best brands take their followers on a journey.

  • Make sure that you know what you are trying to achieve with every post.
  • Have great creative images/videos that reflect the content of the post.
  • Every post should have a strong headline to draw the follower in.
  • Show what you learn from each opportunity and how you are growing.
  • Post for engagement, not likes or follows. Ask questions and request feedback.
  • Make people think.
  • Be topical around trends and what’s happening in your industry/region.
  • Network with others in your community to bring them into the conversation and show how they have added to your journey.
  • Plan posts as part of a series to draw followers back.
  • Be consistent so that followers know when to expect posts.
  • Encourage sharing and comments.

Get in touch if you want to talk brand strategy or need great content to tell your story.

Source: Blog

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