My Story

My Story

Living overseas I worked at The Royal College of Surgeons of England as a Knowledge Manager. Whilst working in that role I was also photographing some of the largest sporting and music events in the world.

In 2011 I returned home to New Zealand and setup my full time business as a photographer and moved towards specialising in ANYTHING in Swim, Bike or Run.

Over time as a photographer I recognized that the demand from my services was coming from social media, and that businesses not only needed great digital content, but also the strategy on how to use it. This is where my Knowledge Management skills came into play.

I studied brand development and social media trends closely and I am now a firm believer in the concept of telling your story, building your community and making them feel that they are part of your journey.

I believe that athletes should be picking sponsors with similar values and vice versa. Where this is the case there is a major opportunity for athletes to produce content to help their sponsors brands tell their story and expand their own community.

I believe that there are too many examples of sponsorship were the athlete and business aren't getting true value out of the opportunity as they don't understand how.

Working on the many sides of sponsorship has given me great insight into multiple perspectives and that each individual will offer different value.

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