Taking time to think about what you have posted and to analyse results of what worked and what didn’t is key to any strategy.
You need to learn from what you do to move forward especially in an area that is rapidly changing.
Did it achieve it’s goal? Did you get the reach/exposure you wanted? Did it bring the engagement, shares, followers you had thought? Did it educate your market? Did it stimulate bookings and sales.
Some content will work better than you thought whilst other content won’t perform as planned. This should be measurable if you have set goals of what you are wanting to achieve from your posting/campaigns.
What worked well and what didn’t can be down to many factors;
- timing
- platforms used
- algorithm changes
- structure of content
- hashtags used
- content posted by others at the same time
- what you have posted previously and its performance
- many other factors
One question I always ask myself in everything I do is ‘If given the same circumstances again, what would I have done differently’?
I look at things on an annual plan and revolve my posting strategy around the calendar year. When I look at something that worked well I then add it back into the plan. Within the annual plan I have posts/campaigns that happen on a bi-annual, monthly and even weekly basis. But the plan is always adapting and changing based on what works and what doesn’t.
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