Growing a content team is something I have been recommending for some time. I’ve found that many brands are scratching their heads looking for content and only posting because they feel they need to post something! Most of my network are in the swim, bike or run sectors and I have found athletes are a
Those of you that have read my previous articles will know that I am a big believer in telling your story and showing your values. I believe that traditional advertising is dying and people want to know what’s behind a brand, ‘the why’. I strongly believe that your content should reflect your values and show
Every athlete I have talked to is interested in the theory of telling your story, building your community and understanding how to offer true value. I believe that this concept will become mainstream and that if you’re not on board you will find it harder to survive as an athlete as sponsors will come to
Race/event day photos were an essential requirement to show sponsors the exposure they were getting as the athlete was effectively a billboard. Social media has changed all this and it’s also created an even closer connection with the athlete and their community. More importantly, it gives followers an insight into the ‘why’. Athletes are getting
‘How do I get sponsorship?’ is a question I get on a regular basis from many athletes. I believe you first need to answer another question…what value do I have to offer? You can go around with a machine gun approach dropping off CV’s looking for companies to give you money to compete in your
I’ve come across many young athletes that don’t feel they have a community to represent. What they actually have is a vast support community interested in their journey including their school, coach, club, equipment providers, event organisers, fellow competitors and many others including the odd photographer. When athletes work closely with their community they will
I have created a philosophy on how to build your brand as an athlete based on my readings, experience and the development of social media. I’m not alone with this and many, including myself, believe traditional advertising is dying. The athlete is no longer just a billboard but can offer much more value. The theory is based on telling