Taking time to think about what you have posted and to analyse results of what worked and what didn’t is key to any strategy. You need to learn from what you do to move forward especially in an area that is rapidly changing. Did it achieve it’s goal? Did you get the reach/exposure you wanted?
That businesses/individuals that can adapt and improvise the fastest will be in the best position going forward. To appreciate what I have, not what I don’t have or what I have lost. To accept that I have no control over everything in my life ‘control the controllables’. That it’s okay to have down time to
There is a much better way… Reduce the clutter of too many posts giving effect content the space to grow and invest that time in commenting and engaging in the conversations on your followers accounts. You need to get involved in the conversation around your industry to expand your community. Talking about what you are
Getting the most out of Facebook/Instagram Live is all about what you do before and after the live broadcast that counts. Consider; What you want to achieve? What is your main message you what to deliver? Have a list of topics that you want to include? How will the sound quality be? How is the
Many businesses are facing a lot of uncertainty right now. The future is unknown, but one thing is clear: that a robust online and social media strategy is essential for all businesses going forward. Whilst I’m hopeful that this will be a priority for most businesses, I’m sure that it will become the last priority
We currently live in a time where it’s easier than ever to get the funds to do the sport you love. One thing that needs to be acknowledged is that its not philanropathy its a business transaction where you give value. Previously sponsorship was about sticking a logo on your race kit and winning. It
Growing a content team is something I have been recommending for some time. I’ve found that many brands are scratching their heads looking for content and only posting because they feel they need to post something! Most of my network are in the swim, bike or run sectors and I have found athletes are a
Those of you that have read my previous articles will know that I am a big believer in telling your story and showing your values. I believe that traditional advertising is dying and people want to know what’s behind a brand, ‘the why’. I strongly believe that your content should reflect your values and show
Every athlete I have talked to is interested in the theory of telling your story, building your community and understanding how to offer true value. I believe that this concept will become mainstream and that if you’re not on board you will find it harder to survive as an athlete as sponsors will come to
Race/event day photos were an essential requirement to show sponsors the exposure they were getting as the athlete was effectively a billboard. Social media has changed all this and it’s also created an even closer connection with the athlete and their community. More importantly, it gives followers an insight into the ‘why’. Athletes are getting