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My value is empowering brands by giving them the knowledge, tools, and support to tell their story, build their communities, and engage with their followers.

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Many businesses are facing a lot of uncertainty right now. The future is unknown, but one thing is clear: that a robust online and social media strategy is essential for all businesses going forward. Whilst I’m hopeful that this will be a priority for most businesses, I’m sure that it will become the last priority for many.


Businesses should be gearing up for online sales and be using social media to stay connected through the lockdown period.


As current restrictions are eased, I envisage Kiwis wanting to support New Zealand businesses, buy local products where possible and buy online.


Right now is the time to stay connected with your market, we have seen a spike in social media traffic with the lock down, so it’s an opportunity to build an even more engaged community.


There is no point in putting effort into social media if the results are that you’re just adding to the ever-increasing noise during this period. You need a clear strategy for what you are trying to achieve and to communicate with clarity.


In my earlier blogs, I suggested it's important for you to tell your story, to show your values and give your followers an insight into the real you. I believe this is even more of a priority now – demonstrating any positive outcomes that you’re achieving, showing what you are doing to come out of this situation stronger and what you are doing to stay motivated.


If your community are influenced by your messaging and engage by applying some of what you’ve done or recommended to their own journey, they’ll be a supporter of your business and encourage others to do the same. This lockdown is the perfect opportunity to show others what's behind your business.


There are many people giving their social media platforms are saturated with opinion right now, so it’s important not to get lost in this too. Have a look through social media today, which brands and companies are trying to involve their communities? And who are doing it well?


As an example, one of my clients is a Mexican Restaurant. I have recommended they create videos featuring their Head Chef demonstrating how to prepare and cook basic Mexican dishes in kitchen at home. A series of videos is content that is relatively easy to produce, informative, useful and will inspire their market as well as keep their team motivated too.

Why it is easier than ever to get sponsorship.

We currently live in a time where it’s easier than ever to get the funds to do the sport you love.


One thing that needs to be acknowledged is that its not philanropathy its a business transaction where you give value.


Previously sponsorship was about sticking a logo on your race kit and winning. It has evolved in a big way.


We live in the digital age where more and more people make decisions via the internet.  Companies need you to educate, inform, inspire and grow their audience. They need your content and help to do this.


Find products and and services you believe in, ones that you use as an athlete and in life, find companies that find in with your story, you values and your ‘why’.


 If its too hard you are doing it wrong.


You shouldn’t be selling products/services, you should be showing how you use it and why you believe in them.

Expand Your Content Team

Growing a content team is something I have been recommending for some time.

I’ve found that many brands are scratching their heads looking for content and only posting because they feel they need to post something!



PO Box 34671 Birkenhead, Auckland 0746

+64 (0) 219 50119


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