My value is empowering brands by giving them the knowledge, tools, and support to tell their story, build their communities, and engage with their followers.
There is a much better way...
Reduce the clutter of too many posts giving effect content the space to grow and invest that time in commenting and engaging in the conversations on your followers accounts.
You need to get involved in the conversation around your industry to expand your community. Talking about what you are doing too much will turn followers off.
I recommend to my clients making this a scheduled regular task that will bring better returns even if it means less posting from your account.
Need help with social media strategy, creation or delivery? I can work on an advisory, campaign, strategy only or full delivery basis. Get in touch for a chat.
Getting the most out of Facebook/Instagram Live is as much about what you do before and after the live broadcast as during it that counts.
Post that you are going live (maybe a couple of days before) saying what the posts main message will be, list topics and ask for questions.
Explore who in your network/community should be tagged in as its relevant to them or they are part of the post? Add anyone who asks questions if possible.
Consider Cross Posting onto multiple Pages.
Create the text (ready to cut and paste) that you want to add to the post including those that you want to tag in as well as the #’s you want to use.
Do you know the platform and how it displays and how to access it? Instagram is in a portrait format and is accessible via stories where as Facebook is in a landscape format and available from creation of a post.
Have you considered bringing another person/brand into the live broadcast as a guest? It makes the post more conversational and less of a presentation.
Facebook and Instagram prioritise content that’s driving conversation and meaningful interactions between people. How can you make this happen?
Have you considered Facebook/s Live Producer? It makes it easier for you and sets out some great procedures. https://www.facebook.com/live/producer
Lastly once you have done the post, who can you share it with, how can you stimulate further discussions and engagement on it?
ScottieT offer social media strategy and support with packages starting from $780 + GST NZD with monthly catchups.
Get in touch to chat through what you'd like to achieve. I specialise in swim, bike, run clients but have a diverse range of clients.
Many businesses are facing a lot of uncertainty right now. The future is unknown, but one thing is clear: that a robust online and social media strategy is essential for all businesses going forward. Whilst I’m hopeful that this will be a priority for most businesses, I’m sure that it will become the last priority for many.
Businesses should be gearing up for online sales and be using social media to stay connected through the lockdown period.
As current restrictions are eased, I envisage Kiwis wanting to support New Zealand businesses, buy local products where possible and buy online.
Right now is the time to stay connected with your market, we have seen a spike in social media traffic with the lock down, so it’s an opportunity to build an even more engaged community.
There is no point in putting effort into social media if the results are that you’re just adding to the ever-increasing noise during this period. You need a clear strategy for what you are trying to achieve and to communicate with clarity.
In my earlier blogs, I suggested it's important for you to tell your story, to show your values and give your followers an insight into the real you. I believe this is even more of a priority now – demonstrating any positive outcomes that you’re achieving, showing what you are doing to come out of this situation stronger and what you are doing to stay motivated.
If your community are influenced by your messaging and engage by applying some of what you’ve done or recommended to their own journey, they’ll be a supporter of your business and encourage others to do the same. This lockdown is the perfect opportunity to show others what's behind your business.
There are many people giving their social media platforms are saturated with opinion right now, so it’s important not to get lost in this too. Have a look through social media today, which brands and companies are trying to involve their communities? And who are doing it well?
As an example, one of my clients is a Mexican Restaurant. I have recommended they create videos featuring their Head Chef demonstrating how to prepare and cook basic Mexican dishes in kitchen at home. A series of videos is content that is relatively easy to produce, informative, useful and will inspire their market as well as keep their team motivated too.
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