I have created a philosophy on how to build your brand as an athlete based on my readings, experience and the development of social media.
I’m not alone with this and many, including myself, believe traditional advertising is dying. The athlete is no longer just a billboard but can offer much more value.
The theory is based on telling your story, showing your values, building and engaging with your community, understanding what value you have to offer and creating great social media content.
Followers now want a closer ‘behind the scenes’ view of the training and lifestyle of the athlete and more of an insight into the what, how and why.
The first step of the process is to tell your story
- where do you come from?
- how did you get started in your sport?
- why do you love your sport?
- who is your community?
- what drives you?
- what are your areas of expertise?
- what is unique about you?
- where do you want to go with your sport?
The next step is to show your values
- who are you and what your stand for;
- what are you passionate about?
- what defines you?
Ideally, you need to make your community feel like they are on your journey with you and that’s not possible if they don’t know your story or what you stand for.